Salesforce Marketing Cloud

We bring your Customer Experience vision to life with unified data and AI-powered technology.

Salesforce Marketing Cloud Expertise at a Glance

70+ Implementations
Our dedicated Marketing Cloud practice has over 8 years’ experience crafting solutions that deliver measurable marketing impact.
Customer Experience (CX) Impact Framework
A proven methodology aligning customer strategy, data, processes, journeys and touchpoints to deliver the outcomes that matter.
Data Cloud + Marketing Cloud
We architect solutions that unify customer data and activate it across every channel to maximise customer acquisition and loyalty.
Australia & New Zealand
Onshore teams and entities in both countries, with offices in Sydney and Auckland.
Every Product Covered
Proven expertise across Marketing Cloud Next, Engagement, Account Engagement (Pardot), Advertising, Intelligence and Personalisation.
A True Extension of Your Team
Whether you need an efficient implementation, hands-on campaign execution or upskilling your internal team, we’re here to help.

Customer Experience (CX) Impact Framework

LavaBox’s team of strategic thinkers and marketing cloud experts guide you on the journey, with a proven framework to elevate your customer experience.

Your Organisation

Align Your CX Vision & Strategy
Bring your leaders together to create a compelling CX vision, and an executable plan to bring it to life.
Unlock Your Data
Unify, segment and activate your data across Salesforce, analytics tools and ad platforms with Data Cloud.
Empower Your People
Align marketing, sales and service teams with AI-powered tools, automated processes and actionable insights.
Understand Your Customers
Uncover what they value, what motivates them and the moments that matter in their journey.
Design Your Journeys
Create intelligent omnichannel journeys that inspire customers to take the actions that matter.
Personalise Your Touch Points
Tailor every interaction to increase relevance, conversion and customer lifetime value.

Marketing Cloud Solutions

Our Marketing Cloud team has expertise delivering impactful outcomes across every marketing cloud product, including:
Marketing Cloud Next

A full‑funnel, AI‑driven marketing platform crafted for today’s data‑first world. Marketing Cloud Next enables two‑way, personalised marketing across email, mobile, web, and more by leveraging autonomous AI agents (Agentforce), real‑time data, and unified workflows. It’s built to create campaigns that learn, adapt and drive growth.

Marketing Cloud Engagement

Salesforce’s solution for orchestrating personalised, multichannel customer journeys. Engagement supports 1:1 experiences by providing tools for segmentation, campaign automation, and dynamic content. Designed to elevate customer loyalty and deliver impactful engagement across all digital touchpoints.

Marketing Cloud
Account Engagement (B2B)

A B2B marketing automation platform built for lead generation, nurturing, and sales alignment. Account Engagement streamlines complex customer journeys, automates multi-touchpoint campaigns, and connects marketing analytics directly to your Salesforce environment, empowering teams to accelerate pipeline growth and enhance efficiency.

Marketing Cloud Intelligence

An advanced analytics platform that transforms your marketing data into clear, actionable insights. Marketing Cloud Intelligence uses unified data, AI, and customisable dashboards to help marketers automate reporting, optimise campaigns, reduce waste, and drive better ROI.

Marketing Cloud Personalisation

Real‑time, scalable personalisation engine that delivers one‑to‑one experiences across all channels. It dynamically adapts content, product recommendations, and messages based on user behavior and preferences. Powered by AI and integrated customer identity graphs to deepen engagement and increase conversion.

Data Cloud

Salesforce’s market-leading customer data platform (CDP) that connects and harmonises customer information from all sources within Salesforce and beyond. Data Cloud gives marketers a single, trusted view of their customers and enables real‑time segmentation, audiences, and activation—fueling smarter journeys and efficient personalisation at scale.

Trusted by Leading Organisations to Deliver Industry-Leading Customer Experiences.

View Marketing Cloud Case Studies
The early results are promising! It’s the first technical initiative I’ve been across for a long time (ever?) that delivered on time, to budget, and on-point with our aims for the original scope. So much gratitude to your awesome team.
Natalie Davis
General Manager Customer Experience & Marketing
Hato Hone St John
“I’ve worked with the Salesforce Marketing Cloud team at LavaBox for nearly a decade. The team’s unique combination of strategic thinking, technical expertise - and above all, their razor-sharp focus on outcomes - has delivered significant, ongoing value from every project and programme we’ve partnered on."
Adi Wickramaratne
Head of Digital Marketing & Engagement
Mazda
Partnering with LavaBox has been pivotal in shaping our CDX strategy. Their collaborative approach gave us clarity on the right tools for the right outcomes, and the roadmap we built together has delivered measurable ROI across the organisation.
Mo Ravi
National Manager Digital Marketing & Engagement
Hato Hone St John
“The early results are promising! It’s the first technical initiative I’ve been across for a long time (ever?) that delivered on time, to budget, and on-point with our aims for the original scope. So much gratitude to your awesome team.”
Pip Garrett
GM Customer Experience & Marketing
Hato Hone St John

Our Marketing Cloud Team

We are a team of Salesforce Marketing Cloud experts who are passionate about creating industry-leading customer experiences.
Trent McDiarmid
Marketing Cloud Practice Lead
Superpower:
Winning every competitive company event.
Known at LavaBox for:
Unleashing powerful marketing solutions that help organisations of every size achieve extraordinary outcomes.
Lilia Petrova
Senior Marketing Cloud Consultant
Superpower:
Catching every detail and imagining every possible disaster before it happens.
Known at LavaBox for:
Strong culinary recommendations (directives) for Friday lunches.
Andrew Davis
Senior Marketing Cloud Consultant
Superpower:
Connecting the dots between sales and marketing with smart automation.
Known at LavaBox for:
A lifelong resistance to leafy greens.
Aditi Dheya
Marketing Cloud Consultant
Superpower:
Obsessing over details to deliver practical marketing impact.
Known at LavaBox for:
Wandering on long walks.
Mike Perez
Senior Developer
Superpower:
Magic problem solver.
Known at LavaBox for:
Being the REAL Magic Mike.
Aparna Gopalakrishnan
Principal Architect
Superpower:
Turning problems into a menu of solutions.
Known at LavaBox for:
Making the team laugh without knowing why.

Let's make impact happen.

Get in touch