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Vertic Fundraising Custom Build to Agentforce Nonprofit
Vertic’s custom fundraising builds can leave the customer constrained by technical debt, manual processes and hard-coded functionality.
LavaBox uncovers the strategic value, identifies technical barriers and aligns stakeholders around a credible pathway to Agentforce Nonprofit. The resulting transformation puts the customer’s data to work through always-on donor lifecycle journeys enabled by Data 360 and Agentforce Marketing.
LavaBox uncovers the strategic value, identifies technical barriers and aligns stakeholders around a credible pathway to Agentforce Nonprofit. The resulting transformation puts the customer’s data to work through always-on donor lifecycle journeys enabled by Data 360 and Agentforce Marketing.
Engagement Overview
A complimentary discovery pathway for established fundraising organisations constrained by a Vertic custom build. It combines an initial call, a tailored 90-minute workshop, an optional technical audit and strategic playback.
Suitable opportunities progress to a custom Agentforce Nonprofit rebuild, typically starting from approximately $100,000, with duration confirmed after discovery.
Suitable opportunities progress to a custom Agentforce Nonprofit rebuild, typically starting from approximately $100,000, with duration confirmed after discovery.
Russell Bradshaw
Maitreyee Pande
Louis Martin
Doris Lee
Aditi Dahiya
Andrew Davis
Lilia Petrova
Mike Perez
Samantha Child
Glyn Davis
Rodrigo Costa
Rob Woodman
Scott Carew
Anuj Mehra
Fran Pilbrow
Ryan Goodyear
Anna Glasberg
Mike Cleaver
Athulya Mohan
Dalize Van Eeden
Andrew Cunningham
Nikhil Banerji
John McLean
Aparna Gopalakrishnan
Trent McDiarmid
Justin Lanigan
James Cooper
Ideal Customer Profile & Triggers
- A large, established fundraising organisation operating on a Vertic custom build.
- The customer feels stuck because changes take too long, cost too much or carry unacceptable risk.
- The customer cannot advance on the platform or realise the expected value from its Salesforce investment.
- Senior stakeholders recognise the need for transformation and have a genuine appetite for change.
Customer Value
- Leave legacy technical debt behind so the platform no longer constrains agility and innovation.
- Benefit from the billions of dollars Salesforce invests in ongoing platform innovation.
- Free staff from manual administration and improve operational efficiency.
- Put donor data to work through always-on donor lifecycle journeys that support increased donations and donor retention.
AE value
- Re-engages a constrained account where the customer is not realising the expected value from Salesforce.
- Provides a credible, low-commitment next step through complimentary discovery and stakeholder alignment.
- Creates an NNAOV pathway across Agentforce Nonprofit, Data 360 and Agentforce Marketing.
- Supports the customer’s transition towards Salesforce’s consumption-based model.
Customer Story - Greenpeace Australia Pacific
LavaBox understands the nuances of Vertic’s custom fundraising build. For Greenpeace Australia Pacific, LavaBox completed a gap analysis that demonstrated to key stakeholders how the legacy build was constraining change, then supported the migration to Agentforce Nonprofit. With the new foundation in place, LavaBox and Greenpeace are now exploring Salesforce Voice, Agentforce Marketing and Experience Cloud for their supporter portal.

Download customer-facing document
Nonprofit
vertic-rebuild
no
Hi [NAME], [BR][BR]I wanted to introduce LavaBox, a Salesforce, Data and AI consultancy with direct experience of Vertic’s custom Salesforce fundraising build. LavaBox recently helped Greenpeace Australia Pacific move from this environment to Agentforce Nonprofit. Based on that experience, LavaBox has created a complimentary offering for organisations considering a similar transformation. It helps clarify how the current build is affecting progress, align stakeholders, develop an indicative application architecture and shape the business case and pathway forward. I’ve attached an overview. Does this look like something that could be useful for [ORG]?
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp). LavaBox is the nonprofit Salesforce partner we work with most closely across ANZ, with a dedicated practice of 16 specialists and a track record covering fundraising, human services, grants management, Education Cloud, and Marketing Cloud.
Clients include Greenpeace, St John, Breast Cancer Foundation NZ, and Taranaki Foundation.
Case Studies: lavaboxconsulting.com/salesforce-case-studies
John, I will leave you to connect with the team at [ORG]. Book an Exploration and Alignment Session:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
For [ORG], LavaBox is the partner I would put forward first. They are the nonprofit Salesforce consultancy across ANZ I work with most closely: 16 NFP-focused specialists with a strong track record across fundraising, grants, human services, and Marketing Cloud.
Clients include Greenpeace, St John, Breast Cancer Foundation NZ, and Taranaki Foundation.
Book a complimentary Exploration and Alignment Session with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Hi [NAME],
I wanted to introduce the team at [ORG] to Trent McDiarmid, Marketing Cloud Practice Lead at LavaBox (lavaboxconsulting.com/nfp).
LavaBox is one of APAC's most experienced nonprofit Marketing Cloud specialists, with implementations for Greenpeace, St John, Breast Cancer Foundation NZ, Blind Low Vision NZ, and many others.
Case study from St John: player.vimeo.com/video/489104074
Trent, I will leave you to connect.
Thanks both.
For [ORG], LavaBox is the partner I would put forward first. They are one of APAC's most experienced nonprofit Marketing Cloud specialists, and their St John case study shows exactly what they deliver.
Case study: player.vimeo.com/video/489104074
Introduce to Trent McDiarmid (Marketing Cloud Practice Lead): trent.mcdiarmid@lavaboxconsulting.com
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
Fundraising and always-on Marketing Cloud lifecycle journeys is one of LavaBox's key specialisations. They have delivered this for St John, Greenpeace, Breast Cancer Foundation NZ, and many others across ANZ.
Case study from St John: player.vimeo.com/video/489104074
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
For [ORG], LavaBox is the partner I would put forward first. Fundraising and always-on donor lifecycle management on Marketing Cloud is one of their core strengths, and their St John case study shows exactly what they deliver.
Case study: player.vimeo.com/video/489104074
Book with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
Grant making is one of LavaBox's core NFP specialisations. They transformed Taranaki Foundation's entire grants process, delivering a digital application portal, committee workflow, disbursement tracking, and impact reporting from end to end.
Case study: player.vimeo.com/video/887486114
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
For [ORG], LavaBox is the partner I would put forward first. Grant making is one of their core specialisations, and their Taranaki Foundation case study is a strong example of what they deliver.
Case study: player.vimeo.com/video/887486114
Book a complimentary Exploration and Alignment Session with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
LavaBox has deep human services experience across ANZ. Clients include St John, Burnett Foundation Aotearoa, Bowel Cancer NZ, Blind Low Vision NZ, and RSL Victoria. They specialise in structured case management, outcomes reporting, and system integration.
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
For [ORG], LavaBox is the partner I would put forward first. They have deep human services experience across ANZ, with clients including St John, Burnett Foundation Aotearoa, Bowel Cancer NZ, and RSL Victoria.
Book with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
Education Cloud is one of LavaBox's NFP specialisations. They implemented Education Cloud for School of Philosophy, transforming enrolment and payment processes for 5,000+ students, and the solution is now expanding globally.
Case study: player.vimeo.com/video/780153099
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
For [ORG], LavaBox is the partner I would put forward. Education Cloud is one of their NFP specialisations, and their School of Philosophy case study shows how they deliver at scale.
Case study: player.vimeo.com/video/780153099
Book with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Hi [NAME],
I wanted to introduce you to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
LavaBox has worked with leading advocacy organisations across ANZ including Greenpeace and Fairtrade ANZ. They understand the dual relationship challenge advocacy orgs face, managing supporters and stakeholders from a single platform.
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
Hi [NAME],
I wanted to introduce you to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
Membership management is one of LavaBox's specialisations. They have worked with NZ Certified Builders, Icehouse, and NZ Historic Places Trust to automate renewal cycles, build member self-service portals, and connect billing systems to Salesforce.
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean, Nonprofit Practice Director at LavaBox (lavaboxconsulting.com/nfp).
Volunteer management is a strong fit for Salesforce where organisations need to manage onboarding, communications, engagement history, rostering and reporting in one place. LavaBox can help shape the right starting point for [ORG].
John, I will leave you to connect:
https://calendar.app.google/us8HsRPqKEQmYrmP7
Thanks both.
Hi [NAME],
I wanted to introduce the team at [ORG] to John McLean (Nonprofit Practice Director) and James Cooper (Commercial Director) at LavaBox (lavaboxconsulting.com/nfp).
LavaBox's two practice areas are financial services and nonprofit, which makes them uniquely placed for [ORG]. Financial services clients include First Mortgage Trust, Booster Finance, and Forsyth Barr. NFP clients include Greenpeace, St John, Breast Cancer Foundation NZ, and many others.
John and James, I will leave you to connect.
Thanks all.
For [ORG], LavaBox is the partner I would put forward first. Their two specialisations are financial services and nonprofit, a combination that is genuinely rare in ANZ.
Book with John McLean:
https://calendar.app.google/us8HsRPqKEQmYrmP7