Delivering an industry-leading customer experience

A complimentary morning event for leaders aspiring to win on customer experience in the digital age.

Tuesday 18th October
8:15am - 11:30amTuhono Room, HSBC Tower
188 Quay Street, Auckland CBD
Breakfast and refreshments provided

Your customer experience (CX) is your organisation’s greatest potential competitive advantage.

88% of customers say the experience a company provides is as important as its products or services.* But delivering a truly-differentiated CX isn’t easy to execute. It requires alignment across marketing, sales, service, IT and senior leadership to make it happen.

This event is a great way to bring your leaders together to start the conversation.

* Salesforce State of the Connected Customer, May 2022

The presenters

We’ve assembled an exceptional lineup. Each brings practical frameworks and actionable insights that will help your organisation deliver an industry-leading CX.

Daniel Shaw

Managing Director,
Perceptive

First, Understand your Customer

Justin Lanigan

Managing Director,
LavaBox

Creating an Aligned CX Vision, Strategy & Execution Plan

Terry Williams-Willcock

Chief Customer Officer,
Rush Digital

Designing Impactful Digital Experiences for Humans

Azhar Mohammed

Lead Solution Engineer,
Salesforce

Empowering your Sales & Service Teams with Digital Tools

Aparna Gopalakrishnan

Principal Salesforce Architect,
LavaBox

Integrating your Customer Data for Personalisation & a 360 View

Trent McDiarmid

Marketing Automation Practice Lead,
LavaBox

Personalisation Across the B2B & B2C Customer Lifecycle

Lisa Elly Kagan

Chief Experience Officer,
Endless

Customer Panel

Chris Tankard

Head of IT,
Mazda New Zealand

Customer Panel

The content

The presentations cover the elements of an industry-leading customer experience,
including how to:

  • Understand
    your customer

  • Manage
    your CX programme

  • Align
    leaders on a CX
    vision & strategy

  • Personalise
    customer touchpoints

  • Design
    user experiences
    for humans

  • Empower
    sales and service teams

  • Integrate
    your customer data

Event Partners

Reserve your seat now. Spaces are limited due to venue capacity.

Tuesday 18th October
8:15am - 11:30am Tuhono Room, HSBC Tower
188 Quay Street, Auckland CBD

Session Agenda

  • 8:15ambreakfast & networking

  • 8:45ampresentations begin

  • 10:00ammorning tea break

  • 10:15ampresentations resume

  • 11:30amevent concludes





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About LavaBox

LavaBox helps aspirational organisations to design, digitise, automate and integrate their customer-facing functions using the power of the Salesforce CRM platform. Our work enables growth companies, mid-sized businesses and nonprofits to deliver industry-leading customer experiences at scale.